Domera
MMXXVI  ·  Vol. I  ·  Six engagements per annum

Demand is not the problem.

We fix what happens after a lead comes in. Response, follow-up, conversion. A long-term operator partner.

Request a system review →
Short application · reviewed within 48h
I  ·  The situation
Different businesses. Same bottleneck.
Slow-cycle
Builders, contractors, construction. Deals close in months. Leads go cold in the gap.
Fast-cycle
Medical, dental, professional services. One client worth five figures. Speed and trust decide the close.
Leads wait. Follow-ups drop.response
Quotes sent. No visibility after.pipeline
Growth stalls. Interest is there.conversion
Leads wait. Follow-ups drop.response
Quotes sent. No visibility after.pipeline
Growth stalls. Interest is there.conversion
II  ·  The reframe
More traffic won't fix broken handling.

More demand makes a broken system more expensive. The system has to carry traffic before you scale it.

Lead inIn RespondedResp. QualifiedQual. QuotedQuot. Followed upFollow SignedSigned
Typical drop-off we audit. The gap between Quoted and Followed up is where most revenue disappears.
III  ·  Start where you are
Two ways in. Both start the same way.
Path 01 · Running ads
01/02
Demand is coming in. Conversion isn't keeping up.

CPL rising, deals stalling, pipeline hard to read. We map the system end-to-end before touching spend.

Paid audit · diagnostic →
Path 02 · Building fresh
02/02
Strong operation. The acquisition side isn't built yet.

You have the team and the offer. Start with a system map before anything goes live.

System map + proposal →
Not sure which? The review call decides. Apply →
IV  ·  One case, in depth
Case · Casden ADU
11 months. First contact to signed contract, rebuilt.

Los Angeles · ADU builder · 18 staff. Funded, willing to change internal process. That's why it worked.

0
Qualified consults
$2M+
Pipeline built
2.4×
Show-up rate
Casden ADU
"We didn't ask for leads. We asked for a system." casdenadu.com ↗
The build, diagrammed
Before · month 0
Wix form · 18h lagno SLA
Shared inboxno owner
Quote sent, no follow-updark
14% show-upghosting
→
After · month 7
Routed · <9 minSLA
Owned by repaccountable
5-touch cadencetracked
38% show-upaudited
V  ·  And on the fast-cycle side
Five months. Seven in ten kept their seat.

Cosmetic dental. Five-figure average treatment plan. Speed and trust at first contact decide the close.

Case · Cosmetic dental
A clean handling cadence moved the show rate above 70%.

Before: inquiries answered between patients, no reminders. After: <9 min response, structured cadence, all reschedules captured.

0
Consults / 5 mo
0%
Show rate
0%
Reschedules kept
Dr. Anneli Aleksius
Dr. Anneli Aleksius  ·  Cosmetic dental
VI  ·  Who's behind this
A small practice. By design.
Capacity
Six engagements per year
Inbound
By application only
Range
Slow- and fast-cycle
Focus
One operator at a time

"The person on your call works inside your business. That's what the six-engagement cap is for."

Andreas
Andreas
Builds the acquisition infrastructure and revenue systems each engagement runs on.
William
William
Runs paid media and campaign strategy. Knows where spend leaks before the numbers do.
Joosep
Joosep
Shapes how Domera communicates. Manages client relationships and holds the brand standard.
Marten
Marten
Architects the CRM systems and directs ad creative. The infrastructure that makes it hold.
VII  ·  Selectivity
This is not for everyone.

Selective by design. Six engagements per year. We go deep, stay involved, and build systems that hold.

Fit
  • Closing quality, not lead volume
  • Willing to change internal process
  • Consistent follow-up discipline
  • Long-term system, not a quick spike
Not a fit
  • Cheapest leads possible
  • Results without internal change
  • One-person operation
  • Tactics without accountability
VIII  ·  Entry point
Start with a system review.

Six questions. Reviewed within 48 hours. If we can't add value, we'll say so.

What happens next
01 Submit the application.
02 We review within 48 hours.
03 If there's a fit, a private link for a 45-minute review call.
04 If not, we tell you why.

Six engagements per year. We honor the cap.

System Review · Application
6 questions · 2 min